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My Story

Choosing the perfect ring to signal the start of your happy ever after is one of the most personal and important choices you’ll ever make. So, it goes without saying that the person helping you through the process is key to ensuring it is as simple and enjoyable as possible.

By Aimee

With that said, let me introduce myself!

My name is Aimee, and I own and run Clarity Diamonds by Aimee LTD. Creating unforgettable moments with bespoke, hand-crafted jewellery is my passion. I know the ‘P’ word gets thrown around a lot these days, but as a first generation female jeweller (very rare within the jewellery trade), my passion and dedication come through in everything I help to create.

My obsession with jewellery started when I was young, with my first job as a Saturday girl in a local jeweller. Seeing the impact that jewellery had on people, witnessing first-hand that beautiful moment when your eyes light up after you find the perfect ring – nothing could rival it. I was completely fascinated by gemstones and it amazed me that such beauty came naturally from the earth.

I began working in Hatton Garden, the diamond district of the world, in 2014. After surrounding myself with the most beautiful diamonds and gemstones, I knew my calling was to open my own business. I wanted to give my customers the most personal service possible, transforming the jewellery buying process from a simple transaction to a truly memorable experience.

Over the years, I have built up an abundance of jewellery and gemstone connections, allowing me to ensure I source my gemstones competitively and ethically, choosing only the best in quality, while passing the wholesale price on to my customers.

I’m here for you, every step of the way. From picking the perfect stones, to designing a bespoke ring that’ll have your other half screaming ‘YES’ before you’re even fully down on one knee!

But my services don’t stop there, I’m also on hand to help design exquisite diamond and gemstone wedding bands, creating an unforgettable moment as you both say ‘I do’.

I can’t wait to hear your story, and help you design a unique piece of jewellery to mark the beginning of your next chapter.

Ready to get started?