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Forever has a nice ring to it!

Bespoke, custom-made engagement rings, Hatton Garden, London.





Perfect Fit For Any Budget


By Aimee

Create your custom engagement ring

Hi there! I’m Aimee, a 1st generation, diamond obsessed female jeweller. I run an independent, private diamond and jewellery business in Hatton Garden.

I’m here to make your happy ever after a reality and make the process of choosing the perfect ring as easy as saying ‘I do!’

My Story

Find the one

Each diamond is as individual as the hand you’ll be slipping it on to. So why settle for a ring that doesn’t perfectly reflect the personality, style, and beauty of your better half? Choosing the ideal diamond may seem daunting, but I’m on hand to help while providing a first-class diamond education along the way!

View Diamond Decoding

Every budget, every style, every taste

Your engagement ring isn’t just a piece of timeless jewellery. It tells a story – YOUR story. No matter what your budget, let’s work together to create a beautiful new chapter for that story. It’s an experience that buying off the shelf simply can’t replicate.


It isn't perfect until you say 'yes'

Creating a bespoke engagement ring isn’t something that should be rushed. It’s as personal to me as it is to you. So I’ll never say a ring is perfect until you are 100% satisfied and ready to say those life changing words. Don’t just take my word for it though, view my 5* Google reviews

Production Process

The happy couples

Great service from Aimee, made a stressful process so easy and educational! Highly recommend!

Mehmet & Elena

July 2019

The happy couples

Aimee helped me create the perfect engagement ring for my fiancé! I loved the personal, hands on approach. Aimee taught me about diamond clarity, colour and cut, walked me through the production process and showed me all the options for my budget. I can't thank her enough!

Joe & Clodagh

December 2019

The happy couples

Aimee helped me to create the perfect bespoke ring. This was all carried out remotely (apart from collection_ she was fantastic at communicating and providing me with every option possible. Gents if you’re thinking about buying a ring. I couldn’t recommend Aimee more!

Ben & Kathryn

January 2022

The happy couples

I had been planning my engagement to my girlfriend for over a year and first contacted Aimee last January 2021. From the first conversation to the last, I was kept informed and updated with ring progress and was thrilled to receive the photo of the finished product. Delivery was secure and prompt and as you can see I now have one happy fiancé!

Jack & Danniella

February 2022